Hello. I’m Connor Willoughby.
This is my personal website.
For some time now, I’ve been maintaining a capital record at ctwilloughby.com. That site does one thing: it documents the structure of my personal investments. Private companies. Public equities. ETFs. Special purpose vehicles. Government bonds. Commodities.
It’s deliberately dry. It’s a ledger. It’s not designed to entertain you. It’s designed to record facts.
This, however, is different.
A capital record tells you what I own. It doesn’t tell you why I own it. It doesn’t tell you what I’m thinking, what I’m watching, what I’m cautious about, or where I believe the real value sits.
That’s what this is for.
What you’ll find here
I’ll write about capital allocation. The decisions. The reasoning. The wins. The mistakes. Because anyone who tells you they get it right every time either isn’t honest or hasn’t been in the game long enough.
I’ll write about companies I hold, sectors I’m paying attention to, and the broader economic climate. From time to time, I’ll write about something personal. Investment doesn’t happen in a vacuum — and neither does judgement.
There’s no schedule. I write when there’s something worth saying.
What this is not
This isn’t financial advice. I’m not FCA-authorised. I’m not telling you to buy, sell or hold anything.
This isn’t a fund. It isn’t a pitch. It isn’t a sales funnel.
It’s simply a record of how one person approaches capital — transparently and without noise.
If that’s of interest, read on.
Connor Willoughby
London