Backed Innovation | Connor Willoughby Portfolio
Connor Willoughby

Backed Innovation.

A Select Portfolio of Diverse Assets in Multiple Sectors.

Crowdcube Portfolio

129 Shares FITNESS

Blok

Award-winning boutique fitness brand combining studio culture with high-performance digital training infrastructure.

4 Shares CIRCULAR ECONOMY

Gomi

Design-led hardware studio converting non-recyclable plastic waste into premium, repairable consumer technology.

4 Shares PROPTECH

House Martin

Modern property group delivering design-centric residential experiences and community-focused living spaces.

4 Shares FINTECH

Investa

Next-generation investment platform providing retail access to complex yield strategies and structured products.

1 Share MEDTECH

Joule Medical

Developer of the Joule AED, a portable medical device designed to improve survival rates through rapid cardiac response.

10 Shares RETAIL

Knoops

Luxury chocolate drink brand revolutionizing the retail beverage market through curated, percentage-based cocoa experiences.

4 Shares WEALTH TECH

Moneybox

UK wealth management platform facilitating automated micro-investing, savings, and habit-based capital growth.

18 Shares CONSUMER TECH

Nothing

London-based tech pioneer re-imagining consumer electronics through design-led, transparent hardware ecosystems.

4 Shares CLIMATE TECH

Seafields

Ocean-based carbon removal venture utilizing seaweed cultivation for large-scale industrial carbon sequestration.

70 Shares SPACE TECH

Sen

Global space-powered video and data platform delivering real-time Earth observation content from orbital satellites.

2 Shares APPAREL

Shackleton

High-performance apparel brand engineering extreme-weather gear inspired by expedition-grade heritage.

10 Shares WELLNESS

The Wellness

Boutique health clinic and holistic fitness concept focused on tailored rehabilitation and community wellbeing.

4 Shares F&B

Yolk

Chef-driven fast-casual food brand delivering gourmet-level cooking to high-traffic urban locations.

16 Shares E-COMMERCE

Zavvi

Digital retail leader in the entertainment merchandise sector, specialized in film, gaming, and pop-culture collectibles.

10,000 Shares PAYMENTS

Zero

Fintech innovator developing modern credit and payment infrastructure designed for the UK consumer market.

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